In my recent reading, I have been made ever increasingly aware of how much we tend to stick with what’s familiar or what we know. Much of this is entirely subconscious and affects us in ways which are imperceptible even to ourselves. We tend to make sense of things and experience the world through our own lens based on what we have a basis of understanding or framework for and we often rely on heuristics or mental shortcuts in our daily judgments and decision making. However, more obviously, the tendency towards the familiar not only applies to our subconscious thought patterns and biases, but also to the overt choices and…